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One of the most effective marketing tools is direct mail. Grabbing people’s attention and making your brand memorable is not as easy as it used to be. Today, consumers are inundated with a plethora of advertisements and special offers. Direct mail has an advantage over other types of media because it is more personal and can involve the reader. Here are the who, what, when, where, and why of direct mail.
1. Who should you mail to?
Mail to your current customers. You can also buy lists of prospective customers and mail to them. Mail to anyone you think might use or could use your product or service.
2. What should you mail?
The great thing about direct mail is that you can send just about anything you want. Try to use a variety of mailing such as letters, postcards, brochures, and free samples.
3. When should you mail?
Send something to your customers whenever you can. Use mail to promote an upcoming event, sale, or new product line. Send postcards to loyal customers advertising your private sale. You can also send birthday and anniversary cards for a special touch.
4. Where do you send mail?
Again, send mail to all current and prospective customers. You should also consider sending your mailings to other businesses that might be able to use your products or services. If there is demand for your business in other states, consider branching out. You could send your mailings nationwide, or even internationally. Adjust accordingly as your business grows.
5. Why send mail?
Mail marketing is extremely effective when done right. Mail is addressed to a specific individual and can be customized to each person. When you send mail, you always get at least a brief moment of that person’s attention as they flip through their mail. Incorporate great design and copy to keep them reading and make the sale!
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Mail Print's Blog | Innovation Delivered 
Thanks for the post! Love the effort!
Comment by Michael Smith December 8, 2009 @ 6:40 pm