Mail Print's Blog | Innovation Delivered

Mail Print Blog has Moved
February 4, 2010, 2:17 pm
Filed under: Uncategorized

If you are looking for the Mail Print Blog, we have changed url’s.  Please click on the following link and you will be taken there immediately.  I hope you enjoy our new location and look.

Making Memories with the Children of Operation Breakthrough
December 29, 2009, 10:42 am
Filed under: Entrepreneurship, Holidays 09 | Tags: , ,

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This year, we gave our customers the opportunity to volunteer our time to serve the more than 600 children of More than 150 people responded, donating more than 2,300 minutes of our time.

We recorded the following video while we were fulfilling our time playing, reading, doing crafts and having fun with the children. Click the play button below to view!

4 Proven Steps To Establishing A Winning Identity

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This is a perfect time to take stock of your company’s marketing program, so take a look at your recent advertisements, direct mail pieces, business cards, and any other relevant materials. Do the materials work well together? Do they present a consistent, reliable image to clients? Do the graphics and color schemes carry a similar theme?

If the answer is yes, then your company is ahead in the game. Image consistency is a key factor in the success or failure of any successful marketing campaign. If current and potential customers are presented with messages that carry a similar theme in both content and imagery, they will be much more receptive to the message your company wants to get across. If the images and content clash with and contradict each other, the result is confused, frustrated clients who have no clear idea what your company is all about.

Developing a marketing approach for the whole year allows your business to present a unified message and image to potential as well as current customers. This is a key part of creating a brand, and there are four proven steps to making a brand stick:

Step 1: Decide on a Personality – What is the personality or attitude of your business? Conservative and solid? Fun and outgoing? How do you differ from the competition? Find one quality or selling point and emphasize it.

Step 2: Create a Professional Image – Whatever you do, make sure that the image your business is projecting is professional and attractive. A professional look comes in all sizes, shapes, and budgets.

Step 3: Stick with the Image and Use It Everywhere – Vigilantly promote the brand at every opportunity. Make it a part of the business culture, voice mail, internet domain, letterheads, and any other communications used by your company.

Step 4: Have Patience – Developing a strong brand doesn’t happen overnight, but it carries with it huge rewards. The more the brand is used and the longer it is out there, the more customers it will attract.

If you find yourself scratching your head and wondering what your company’s image is while you look at your marketing materials, MPI can help you find the perfect solution to getting a better return on your marketing investment. Give us a call and talk with our branding experts today!

Mail Marketing Basics

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One of the most effective marketing tools is direct mail. Grabbing people’s attention and making your brand memorable is not as easy as it used to be. Today, consumers are inundated with a plethora of advertisements and special offers. Direct mail has an advantage over other types of media because it is more personal and can involve the reader. Here are the who, what, when, where, and why of direct mail.
1. Who should you mail to?
Mail to your current customers. You can also buy lists of prospective customers and mail to them. Mail to anyone you think might use or could use your product or service.
2. What should you mail?
The great thing about direct mail is that you can send just about anything you want. Try to use a variety of mailing such as letters, postcards, brochures, and free samples.
3. When should you mail?
Send something to your customers whenever you can. Use mail to promote an upcoming event, sale, or new product line. Send postcards to loyal customers advertising your private sale. You can also send birthday and anniversary cards for a special touch.
4. Where do you send mail?
Again, send mail to all current and prospective customers. You should also consider sending your mailings to other businesses that might be able to use your products or services. If there is demand for your business in other states, consider branching out. You could send your mailings nationwide, or even internationally. Adjust accordingly as your business grows.
5. Why send mail?
Mail marketing is extremely effective when done right. Mail is addressed to a specific individual and can be customized to each person. When you send mail, you always get at least a brief moment of that person’s attention as they flip through their mail. Incorporate great design and copy to keep them reading and make the sale!

How to Create a Winning Mail List

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When it comes to building a mailing list, bigger is often better. Being in front of as many people as possible on a continuous and on-going basis will allow you to reap huge rewards. Do you remember the catch phrase, “if you build it, they will come?” Build your list, and you’ll see clients – and profits – come your way.

1. Put everyone on your mailing list – Everyone. Don’t even hesitate to think, “should I?” the answer is always YES!

If you’re not sure who “everyone” is, start with:
• Past clients
• Chamber of commerce members
• Trade association members
• Conference attendees
• Seminar attendees

Don’t forget the vendors you do business with. They certainly appreciate the fact that you spend money with them and are sure to acknowledge that they “owe” you a few favors. You use their services – could they use yours?

2. Use what you’ve already got –How many people walk into your office every day? Do they leave before you get their address and phone number? Don’t let that happen!

Anyone who comes into your office for a meeting, an office party, or any other reason will make a great addition to your mailing list. Think about it – they already know who you are, they have at least some interest in what you’re doing (or they wouldn’t be there), and you can easily get their business card or phone number while you’re on your home turf. Don’t pass up opportunities that walk right in through your front door.

3. Segment your list – Get more out of your mailings by dividing your master list into several smaller lists that will allow you to send specific, personalized messages to your contacts. You can send a “thank you for your business” card to your past clients on a regular basis; mail an “I enjoy our business relationship” piece to all of your vendor clients; or send a “first order discount” to prospective clients.

Don’t underestimate the value of a personal message that recognizes your contact as an individual – not just another name on your list.

4. Take a number – Think of a good client meeting like a good first date – you want to get their phone number, so you can turn that good start into a great relationship.

Putting phone numbers on your mailing list can increase the success of your mail campaign. Perhaps you should call all of your past clients to say “thank you” for their business and offer season’s greetings and holiday wishes. Or you might call some of the people you met at last month’s seminar to chat about the great presentations, and how you’ve been able to use what you learned to improve your services (which they might find beneficial…). With phone numbers and addresses on the same list, you can quickly mail a follow-up note as soon as you’ve made the call.

5. Mail monthly, call quarterly, or more often – Many companies will take the time to build a killer mail list, but then mail on an inconsistent basis, or not mail at all! Direct mail is the most time- and cost-efficient means of keeping in touch with your prospects and clients. You can be in their hands every month for just a few dollars per year. When you figure the lifetime and referral value of a client, those few dollars can return huge profits!

Direct mail, when executed consistently, works wonders for any business. Just don’t forget to make personal contact with your prospects and clients. Most people procrastinate so long that eventually they don’t make the calls at all. To keep current with your contacts, set aside a few minutes every day to make 5-10 calls from your prospect list (don’t try to call all your prospects at one time – you’ll find yourself feeling very overwhelmed!).

If you’ve read through each of these steps and you’re still asking yourself more questions than you know the answers to, Mail Print can help. Leave comments, asking questions or feel free to call us directly.

Five Proven Ways To Retain Your Customers
November 24, 2009, 12:37 pm
Filed under: Uncategorized

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Have you noticed a decrease in repeat clients? Are you trying to find a way to turn first-time clients into lifetime clients? If so, here are some quick ideas for getting clients to revisit your business:

1. Know your clients’ names. Clients are impressed when you know who they are. They like personalized service and individual attention. If you give this to patrons, they will return because you’ve made them feel special.
2. Keep communicating. Don’t just contact clients when you want to make a sales pitch or push a new product. Make the communication about the client. Mail them a postcard or a handwritten note offering a special sale price or access to a special promotional event.
3. Care about the details. Know the individual needs of clients. If you own a restaurant and one of your best patrons has a favorite table, remember to try and set the person at that table whenever possible. Attention to fine details like this impresses clients, and they will come back for more.
4. Talk to prior clients. Politely call past clients and inquire why they haven’t visited your business in a while. If they were dissatisfied with some aspect of your company, send them a postcard that provides a coupon or offers a free service.
5. Offer extra benefits. Give your clients a little extra “perk.” For example, if you are a financial planner, hold a free seminar for clients and explain confusing tax codes or investment strategies. You could also distribute coupons, magnets, or tip sheets to clients with your business information printed on the items.

Tips For Sales Prospecting Through Mail Marketing

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If you’re in sales, you know how important it is to make contact with prospective clients. Mailings can help you get your message to the right people so that when you do give them a call, they’re ready to hear what you have to say. A direct mail campaign can help you reach thousands of prospects at one time. If you’re going to send them a postcard, it better be good. Your message needs to be powerful and memorable. Here on some tips when creating your mail pieces: 

1. Grab their attention.
Your prospect probably receives offers in the mail frequently, many from businesses like your own. Create a piece that commands their attention with excellent graphics, copy, and offers.
2. Make an offer.
People today are busy and time is a valuable commodity. Your mailings should provide a benefit to the reader if they meet with you or visit your store. Offering discounts, free gifts, and rewards can be effective tools to motivate action.
3. Overdeliver.
When you make a promise or offer in your mailings, overdeliver. This means that if you offered a free DVD, include a box of popcorn. Small surprises like this can tell your prospects that you will go the extra mile for them.
4. Mail frequently.
Send a series of postcards to your prospects that include tips, fun facts, or articles. These repetitive mailings give your name, or the name of your business, top-of-mind awareness. Prospects will look forward to your postcards to see what useful tips will appear in the next installment. When these people are in the market for what you are selling, they will instantly think of you.
5. Compile a mailing list.
If you rent or buy a mailing list, you need to make sure that it is up-to-date and all the information is correct. Research different mailing-list companies to find out which ones are the most reliable. Check your list to make sure you are not sending your mail pieces to minors or those who are not in charge of the purchasing decision.
6. Send thank you notes.
While many people know how to be polite, formal manners are often forgotten. Your prospects will be flattered to receive a thank-you note from you. Thank them for meeting with you and/or making a purchase. Thank you notes are not likely to be forgotten and they often lead to referrals.
7. Ask for testimonials and referrals.
Follow-up with your customers by asking them what they did or did not like about your product or service. The positive feedback can often be used to help you win over prospective customers. When they read the positive comments, they may feel more reassured and willing to try your product or service. Asking customers what they think can also prompt them to tell others about you. If they know someone who is in need of what you are selling, they may remember their own positive experience and refer new customers to you.